Complete (re)design
One of the driving areas of innovation is to improve the likeability of the application. Innovation is crucial to the competitive position of manufacturing businesses. Global appearance (‘look and feel') is extremely important for any product to obtain excellence in the modern market.
The concept of design in terms of industrial design means generating a concept and making it perceivable with the five senses. From this viewpoint, a designer has to take into consideration the benefit for the potential users while on the other hand he has to observe the interest of the company that will commercially use the developed concept in their production.
For u-sentric, user experience evaluation is not a goal as such but a tool to [re]design an application so that it is adapted to the modern consumer.