Competitive benchmarking
Competitive benchmarking is the process of measuring the user experience of an application against competitive products or services.
During user tests, user performance is measured in terms of key indicators such as ease of use, speed of use, error rates, etc. These key indicators for your product will be compared with similar products of competitors.
Using this method, we establish where competing applications have an advantage and how that advantage can best be overcome to improve the competitive edge of your product.