Likeability testing

Likeability testingLarger View

Let us help you to evaluate the ‘look and feel' of your application with a likeability test. 

 

For some applications, like branding, packaging, advertising, etc, it is vital to capture the imagination and the feelings of your target audience. We recruit a test group for you according to your target audience, and they will clearly tell you what they think:

  • Does the packaging test shows an attractive, visible, reliable product or does the product just has a very low shelf visibility?
  • Is the brand image as perceived by the target group enhanced by your commercial, or does the commercial actually emphasize aspects of the product that go against the general perception of the brand?
  • Do your potential customers identify with those people in your commercial, or should you go for your average man-in-the-street type?
Don't only go for the expert opinion, also ask your target (user) group. They will tell you!