Competitive benchmarking
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Interested in how you are doing it in comparison with the competition? Do you want to improve your services? A benchmark study is the answer !
Competitive benchmarking is the process of measuring the user experience of your product against competitive products or services.
The best way to do a benchmark study is in a controlled environment of a usability lab (see picture above). We invite users to take part in a user test and evaluate different kind of criteria on each competitor's product.
To measure these criteria, we use specialized software and are able to make a video compilation of the most important findings. It is even possible to capture the eye movements of the test users during the user/benchmark test. In this way you gain insight in how users look at your & the competitors' products.
It is also possible to do such a comparative study by using the expert review technique.
Why a benchmark study?
- Direct comparison with the competition
- Evaluation of your product in the light of related products in the field
- Improve the usability and likeability of your product
- Create a competitive advantage
What kind of information do you get?
- Quantitative data about the task performance - task completion - time spent per task
- Qualitative data about the usability problems of your product
- Concrete & detailed recommendations about how to improve your product
- Insights on the viewing behaviour on your product (optional)
- Best practices
- Video compilation of the most important findings of the user behaviour during the test
Case ?
We have several benchmark cases, but are not allowed to communicate about them.
If you are interested in what a benchmark study can mean for your company or product,
don't hesitate to contact us,
we are looking forward to tell you more about this specific service of u-sentric !