Nieuws

Presentation at Webscene Expo 2008

Tara Shrimpton-Smith — Mon, 09 Jun 2008 11:29:00 +0200

At the Webscene Expo 2008, Tara gave the presentation "Guerilla Usability Tests? User testing on a shoestring". This conference was focussed on the many web professionals and was built up as a full expo for all web related projects. Their were many workshops, information booths, demo sessions, ... The presentation will be made available on the Webscene Expo 2008 website.

u-sentric was on the BVIC event !

Liesbeth Weeghmans — Mon, 21 Apr 2008 16:17:00 +0200

On 15/4, The Belgian Association for Internal Communication (BVIC) organized an event on loyalty within the work environment in the Dexia Congress Center. There were more than 150 participants.

U-sentric participated in this succesful event about HR and internal communication by demonstrating how eyetracking research could inform you about how users look, read, ... on your website or intranet.

You can find a summary and pictures of the event on the website of the BVIC (in Dutch).

Bridging the designer - user gap

Liesbeth Weeghmans — Tue, 18 Mar 2008 12:46:00 +0100

Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.

One of usability's main laws is that "designers are not users". The usability discipline exists because systematic methods can overcome the gap between the design team and its target audience. You don't have to rely on your best guesses: you can find out how actual customers behave and what you can do to make them buy more.

Read the whole article about bridging the designer - user gap.

Hi ! Welcome to our new website !

Michel Peeters — Thu, 06 Mar 2008 16:09:00 +0100

Thanks for visiting our new website. We hope you will find what you are looking for.

Don't hesitate to contact us when you have any questions.

We hope to hear from you soon !

UPA conference, Baltimore

Michel Peeters — Thu, 06 Mar 2008 16:01:00 +0100

Registration is now open for the UPA conference.

UPA is short for Usability Professionals' Association. At this conference you can share perspectives and learn from the experiences of other practitioners. Practitioners such as marketing specialists, graphic designers, computer scientists, business analysts, psychologists, information architects, technical writers and others bring valuable perspectives to usability and user experience.